Growth through Acquisition. Turf Pride Lawn Care Acquires Green Fox Enterprise.
Small green industry businesses have always worked in the shadows of the corporate giants. These corporations have used big fish eat little fish tactics by buying out the small guys in areas they desire to grow. When industry veteran Jerry Fox of Green Fox Enterprise decided it was time to put the spreader away, he took an entirely different approach. Jerry, who worked 24 years building relationships with his customer base was not interested in just turning them over to one of the giant corporations, instead he searched for a local company that could provide the same level of personal service that his customers deserve.
The local business was Turf Pride Lawn care of Painesville,OH. Turf Pride has been servicing customers in Northeast Ohio since 2002 and is looking to grow, yet maintain that small personalized service feel.
Owners Jerry Fox (Green Fox) and David Petti (Turf Pride) have had several meetings before and after the acquisition, there are many details to iron out, most accounts have specific notes on how to treat the property, locked gates, call ahead reasons, previous problems such as grubs & disease ect…
“It couldn’t have came at a better time, we were just about to ramp up our marketing campaign before we spoke with Jerry Fox, now we will be focusing more on customer retention, says Turf Pride owner David Petti. “When a business changes hands, you have to earn the trust of those customers and when they’ve had a great previous service we must always bring our “A game.” We are implementing new processes into our business on a consistent basis that’ll help improve the customer experience. We now offer a secure way for customers to log in online and securely make a payment, add services or view their account. After 15 years in business, Turf Pride Lawn Care of Painesville, Ohio knows the importance of maintaining quality during there times of growth.